Original dance floor starter.

Lozzi.

I help you remember who the f*ck you are — and build a life that answers to no one. Financially. Emotionally. Spiritually.

Laura 'Lozzi' Richardson

The short version

I spent 25 years
building brands for
the world. Then I
built one for myself.
Now we build yours.

Internationally accredited coach with 25 years across branding, tech and creative industries: Saatchi Art, Soho House, Condé Nast, Net-a-Porter, Google, Pentagram, Dazed, Vice. Launched art fairs, NFT platforms, creative-tech companies. Co-author of an Amazon bestseller.

But I'm not just trained. I'm trauma-informed. Intuitively guided, working with my spirit guides in every single session. And neurodivergent, which means I process the world differently, see patterns most people miss, and have always just known things that are difficult to explain.

Twenty-five years reading brands and humans. Trauma training. ND pattern recognition. Psychic gifts that came back online after years of inner work. That combination is what makes working with me different from anything else you've tried. I don't just know stuff. I know stuff.

The fire

The fire isn't there
to burn you.
It's there to burn away
what is not you.

I've been through more than most. Burnout. A 20+ year neurological condition that conventional medicine kept telling me to manage rather than heal. Relationships that looked fine from the outside and were quietly destroying me from within. The kind you stay in because the familiarity feels safer than the unknown. I left with two young kids, walked away from what looked like financial security, and chose myself. That's not a brag. At the time, it was the most terrifying thing I'd ever done.

Before the healing journey I now teach, I was the person you might recognise. The gym fanatic. The social butterfly. Life and soul of any room. Everyone's therapist, everyone's rock. Holding it together for everyone else, never asking for help. Running at full capacity, wondering why I felt so empty. My worth was entirely external: what I looked like, how busy I was, how much I could carry.

Then one day, something magical happened. I heard a small and quiet voice inside me whisper: you're sad, you're scared, you're tired, aren't you.

Instead of shaming her, I listened. That was the catalyst. Twelve months of deep, deliberate, uncomfortable inner work. I removed everything from my life that wasn't serving my highest good. Cut out friends, old coping strategies, alcohol. Went head first into whatever I could find. Plant medicine ceremonies. Meditation. Somatic work. Shadow work. Finally getting quiet enough to hear my intuition through the lens of safety instead of survival.

In that quiet, something extraordinary happened. The psychic gifts I'd had as a child, shut off, buried, forced to forget, came back online. I remembered I wasn't alone. I reconnected with my spirit guides. And everything I'd always sensed but couldn't quite trust became clear.

Keep every stone that was thrown at you, darling. You've got castles to build.

I share this from a place of unwavering courage and truth. Because the woman reading this probably needs to know that what she's feeling isn't wrong. She's not alone. It's a signal. Her higher self trying to reach her through the noise. The same signal I finally listened to. And if I can build what I've built from where I was standing, so can she.

I've walked through the fire and burned away version after version of myself. Alchemising pain to power, power to purpose and to profit. A true Alchemiss.

On jumping without a safety net

I've jumped without
a net more times than
most people change
jobs. On purpose.

More times than most people change their undies, honestly. Somehow always landed. London with no money and no job. Figured it out. Australia, having never been there, knowing nobody. Figured that out too. Built a business, multiple times, from scratch.

Before I knew the words "self-trust" I was already living it. Jumping anyway, landing somehow, building as I went. Looking back, that was always me. Wired to trust the leap more than the ledge.

Self-trust isn't something I teach theoretically. It's something I've demonstrated. Repeatedly, in real conditions, with real stakes. And it's something I'll help you build, not from my blueprint but from yours.

What I now live by: you only have to take the first step. The universe will reveal the next stepping stone. When you do the work to remove the blocks and heal the past, you rise onto frequencies that match what you actually deserve. The next floor is already waiting. You just have to step into the lift.

Where The Sterling Society began

Two little stars.
One whole
f*cking journey.

My daughter's name is Liberty. When she turned three, the age when most of our core beliefs about who we are and what we deserve get written, she held up the mirror I'd been avoiding my entire life.

Everything I'd been running from stopped being possible to outrun. The false narratives inherited from childhood. The wounds around money and worth carried for decades: under-charging, under-valuing, over-giving, believing my value came from what I could do rather than who I simply was. She was subconsciously mirroring little me. I finally had to look.

She made me look at the shadows. But it was my son who walked me through them.

His name is Dalziel. It means "bright meadow" in Celtic. He lived up to it completely. Before he turned one, I couldn't keep going the way I had been. Running tech companies, directing art fairs, performing a version of myself that was slowly running out of steam. Something finally cracked open in the right direction. That was the real beginning. The actual call to adventure.

They each mirror a different part of this journey. Together with my inner child, little Lozzi, they are why this work exists. Liberty showed me what needed to be seen. Dalziel showed me it was safe to heal. Little Lozzi showed me what I'd been protecting all along.

Steorling. Old English for "little star." The Sterling Society is a society of little stars with galaxy-sized visions — here to remember who the f*ck they are.

What I know to be true

You can't heal what you can't see.

The fire isn't there to burn you. It's there to burn away what is not you.

Nervous system regulation is a business strategy — and a life non-negotiable.

Shame will keep you small. Safety will launch you into every new level.

Luxury is a birthright.

Miracles are mandatory.

Don't compare her to sunshine and roses when she's clearly moonlight and orchids.

You are the blueprint. You own the building. Now let's find your keys.

The keys to your brightest future are hidden in the shadows of your past.

✦ ✦ ✦

Ready to remember
who the f*ck
you are?

Two ways to work with me right now.